This story is from September 11, 2014

Tolly gets its first motion poster with Prosenjit's Force

Prosenjit promises a treat to moviegoers
Tolly gets its first motion poster with Prosenjit's Force
Prosenjit promises a treat to moviegoers
Splinters of wood and shards of glass, raining bullet shells, billowing smoke and loud explosions ��� expect all this and more when ProsenjitChatterjee hits the big screen next time around. No, we aren���t referring to the trailer of his next, Raja Chanda���s Force, Tollywood has woken up to the motion poster dhamaka that has taken the world by storm! Says Rabin Chatterjee aka Babu, who claims to have made T-Town���s first motion poster, ���It���s a unique venture and I���m thankful to Bumbada (Prosenjit) and Rajada for encouraging me to go ahead with it.
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Not many filmmakers or stars are willing to take such risks. We wanted to add a novel element to our film, but our benchmark was never Bollywood. We wanted to make something sleek and better. We���ve combined the 2D effect of camera stills with 3D animation, video bytes and special FX to create the poster. So, you will see flying splinters, bullets and embers in graphic detail. The final result will blow your mind!��� The motion poster trend ��� which has also been taken up by Bollywood films such as Singham Returns and Mary Kom in recent times ��� is a craze in Hollywood with big franchises such as Hunger Games and The Expendables 3 creating dramatic introductions to their films. Besides Force���s theme track, sounds of bullet firing and explosions have been used in the background for the film���s motion poster that was censored on Wednesday. Prosenjit had told us earlier, ���It���s a one-of-a-kind initiative in Tollywood ��� we���ve seen such posters for Hollywood films earlier. So I���m really thrilled that this trend is starting with my film in T-Town.��� Well, all we can say is, may the force be with them!
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